ContentsExecutive Summary????????????????????????21. Introduction??????????????????????????..32. solid ground to Problem?????????????????????42.1 Detail about garden essence?????????????????42.2 The bother???????????????????????.42.3 The main reason for exploring the enigma??????????43. Analysis of garden tenderness problem????????????????53.1 Using revoke out to analyze problems?????????????...63.2 Using IFAS and EFAS to analyze SWOT of garden centralise???.74. Aims of the origin to the problem???????????????..84.1 Objective????????????????????????...85. Possible Solutions???????????????????????..85.1 ever-changing the crude positioning?????????????????.85.2 Increasing Advertising???????????????????.86. Evaluation of to each one solution???????????????????..96.1 Advantages and disadvantages of changing the in the buff location??.96.2 Advantages and disadvantages of maturation advertising????97. determination??????????????????????????..108. Recommendation for impleme nting???????????????.109. Bibliography??????????????????????????11Executive SummaryKoh Hong Garden Centre is a family-run small clientele that sells products related to gardens such as plants, compost, tools and grace products. They have been face with rising rent and therefore in 2003 a generateing was made to go the garden centre to a unseasoned location where the rent would be lower. Unfortunately the new location was in an area of sparse population resulting in a decline of 40% in sales. Therefore it is cadence to find the solution to help solving the problems that the garden centre is present-day(prenominal)ly facing. After using a SWOT analysis of its electric current situation, this continue looks at the problems of its location and lack of adequate advertising. Finally, this makeup suggests that the location is unsuitable and another location needs to be found as well as recommends in increase advertising. 1. IntroductionThis report is about the problems a garde n centre is experiencing because of go bad! to a new location. Sales have declined 40 percents since the incite to the new location. Indeed, there are two solutions that can be considered in invest to increase sales and attract to a greater extent customers. The report is structured as follows:?Firstly, Background of a garden centre will be mentioned?Secondly, Problems a garden centre is currently facing and the location is canvass using a SWOT analysis?Thirdly, two realizable solutions will be... If you lack to get a full essay, order it on our website: OrderEssay.net
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