Creative Brief

Task 1 creative brief 1. role of advertising campaign To raise node to purchase frequently and more(prenominal) quantity of the convergence. To bring or so customess awareness, make them know we outlast in this market. To reach instigator equity To provide a promotion due to lead them repeating purchasing the growth. To generate more volumn of sale r steadyue. 2. Target au fatiguence true drug single-valued functionr who already purchase the result and our marker. sight who lodge in about healthy populate who dont like to eat several(prenominal) veg or cannot eat it. Competitors user to pursuade them to shift key the brand. People who neer tense this intersection or this kind of vegetable drink. People who has limited time to find the food that carry vegetable in a twenty-four hour period. Switcher who almost culture medium with youthful things coming. 3. Competition As we are still be the follower in the market of juice and vegetable dri nk. We try to against the Tipco brands as it a leader in this market even their growth that purport compete with our brand,5 colours a day , is not practically popular. However, the brand itself can place in the guests mind that it is easier for node to fall or theorise about this brand when they think about this product category. we involve customer to try our product at least once. We are positive the quality of the product is higher than Tipco. 4.

Theme of the campaign Dont die before .. 5. Support The main whim is the company take customer to try the product. To inform customer about the brand existing. To create our go steady as a leader of this product line Let the customer can recall the brand. strike off ! the brand form other competitors To show the base that the product is appropriate for everybody; teenager, adult, working people, older people. To make the product image fresh and bright 6. Tone and manner We will use the playing period and serious manners with a outcry to build up customers emotion at the first. Then, it will flat change to be funny, fresh and creative by switch a sound....If you want to get a full essay, dictate it on our website: OrderEssay.net

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